The rugby club donated $14,300 to the North West Air Ambulance Charity (NWAA) thanks to the generosity of the fans supporting the appeal.
NWAA were the Club’s official designated charity partner throughout 2020.
The club based its striking yellow alternative shirt around the charity’s iconic image and £5 from each jersey sold was donated to the crucial emergency service.
Those proceeds, coupled with some phenomenal bids from supporters who won the first team squad’s match issue versions of the same jerseys and individual donations in aid of the cause, have ensured that the year-long appeal managed to exceed the initial fundraising expectations in spite of the COVID-19 pandemic
Geoff Warburton, sales director at Wigan Warriors, has expressed his delight at the final total:
“In spite of a hugely challenging year for charities in general, our supporters and the Rugby League public have really done this appeal proud with the amount that they have come together to raise.
“We extend our sincerest thanks to every single person who has supported this appeal through every individual contribution.
“We have the utmost admiration for what the North West Air Ambulance Charity achieves on a daily basis and the immense challenges that they overcome in order to save the lives of people within our region,
“So it has been our pleasure to make this year-long fundraiser happen and find ways of generating new income streams when our initial plans were affected by the pandemic.”